The bank changes itself in the digital race

Nam A Bank offers robots and virtual assistants to serve customers while simultaneously improving the eBanking ecosystem, providing a multi-utility experience for customers.

In the context of technology development, digital banking application is an indispensable choice of banks, in order to provide safe, effective financial services to meet the diverse needs of users. This is a trend that is changing the traditional banking model, while improving the competitiveness of each bank.

According to data of the State Bank, currently 94% of banks have initially implemented or built a digital transformation strategy. Of which 59% of banks are adopting digital transformation through self-developed platforms or shaking hands with some fintech companies.

As one of the banks participating in the digital race, South Asia Commercial Joint Stock Bank (Nam A Bank) has applied technology to the operation of the management system and some financial products and services since 2010. Accordingly, the bank applies Oracle’s modern core banking system throughout the system, opening up the ability to handle multi-services with centralized databases. In addition, the bank maintains the card system operation and joins the Napas card network.

In 2011, Nam A Bank was a member of Mastercard International, marking a new step in the card product market. By mid-2017, the unit launched 3D Secure online card authentication utility, which helps improve the level of safety and security for customers when shopping online.

In 2018, the bank continued to join the JCB International Card Organization and launched the Nam A Bank JCB credit card product, offering great incentives for customers using food, entertainment and buying services. shopping. The bank also completed the conversion of Mastercard international cards to contactless technology (contactless payments). At the same time, launching Happy Card credit card, providing solutions for customers arising urgent financial transactions, with unlimited cash withdrawal utility up to 100% of the limit, preferential interest rate from 1.25% one month … Also in this year, Nam A Bank introduced a new version of mobile banking utility, compatible with iOS, Android operating systems and application of QR Pay payment technology to increase security.

Currently, Nam A Bank is one of the pioneers in perfecting the eBanking ecosystem including SMS Banking, Internet Banking, Mobile Banking, Phone Banking.

Bringing artificial intelligence (AI) to serve customers

Nam A Bank’s leaders said that the 4.0 technology revolution penetrated deeply into the banking sector, requiring banks to be sensitive to the advanced technological achievements into the governance system. In 2019, the bank begins to apply artificial intelligence to products and services. Which integrates OPBA chatbot – smart virtual assistant on the South Asia Bank fanpage, Open Banking system and the operator’s chat window. OPBA chatbot can automatically chat with customers on the application, answer questions about products and services after a few seconds of customer interaction, asking questions.

Omni Chanel – Open Banking system has been developed by the bank since April 2019. This application integrates many modern features and utilities such as virtual assistants, share bill (share bills), accumulate on demand, make payment schedules, centralize card management, with a focus on non-card diversified physical payment, especially in the fields of education, insurance and health. The bank assessed that the system offers new and multi-channel experiences and comprehensive features for users.

The highlight of Nam A Bank’s digital ecosystem is the OPBA robot which was launched at the launch of digital trading space in December 2019. This is a robot capable of greeting and identifying customers through modern face detection. From there, robots collect and store information of customers who are interacting, giving appropriate advice and guidance on financial products and services according to customers’ needs. Besides, customers can conduct transactions on Open Banking by voice via chatbot, saving transaction time and providing a new experience. In addition, the bank’s digital trading space also has modern devices such as tablets (operated by gestures), LCD touch screens (touch screens) … The ecosystem is integrated on the platform. Open Banking of the bank.

According to bank leaders, the application of AI also helps the unit detect incidents, thereby being more active in risk management, improving system operation efficiency. AI also synchronizes data and secures customer information. In addition, banks may impose control of systems that were previously difficult to implement in the traditional bank model. This is one of the reasons for the unit to promote the application of AI in digital banking development.